Last year, it was shortened to two months, and this year it will be shortened to a few weeks,” the report claims.Īssemblers use machine trial production to introduce the device’s specific design to their supply chain and factory floor (known as ‘New Production Introduction’ or NPI), helping them to ascertain the production needs. “ In previous years, the mass production time of the two places was about six to nine months apart. EDN states that this is because Apple is looking to reduce the gap between the mass production time of iPhones across China and India this year. Even spread over the cost of a 2-year contract, that starts to bite.Ġ1/10 Update: Further iPhone 15 leaks have broken over the last 24 hours, and perhaps the most head-turning is news from Economic Daily News revealing that the iPhone 15 range has already entered ‘machine trial production.’Īccording to the report, this is being undertaken by Foxconn, Apple’s primary assembly partner, and is happening earlier than for recent iPhone generations. To put this into context, there was a €170 ($182) average price increase for iPhone 14 Pro models in Europe, so a planned circa €100 ($107) increase for the iPhone 15 Pro would leave the average European buyer (who has waited two release cycles to upgrade), paying close to $300 more for an iPhone 15 Pro than an iPhone 13 Pro. Consequently, a calculated price increase, as LeaksApplePro claims, would come in addition to the price adjustments for currency fluctuations. This despite the strength of the US dollar pushing prices for the iPhone 14 range in those countries up by 10-20%. In short: Apple may not see the price increases it has made in Europe, Asia, South America and Australasia as price increases at all. Explaining that previous iPhone price increases internationally are “due to currency fluctuations, not because Apple decided to just make them more expensive in those countries.” 01/09 Update: LeaksApplePro has contacted me to warn that iPhone 15 Pro and iPhone 15 Ultra price rises are unlikely to be limited to the US.
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